Refusing to sell isn’t a worn-out anti-sales tactic — it’s a deliberate strategy to achieve our goals.
Refusing to sell is not an anti-sales technique that has been eroded to achieve our goals, and it is not easy to make this choice, especially after several months of working on a file, but that is sometimes what happens...
Why Refusing to Sell Is a Deliberate Strategy, Not an Anti-Sales Tactic?
After proposing a custom subassembly solution to meet a very specific client need, our client decided to contract with us, but only for part of the solution.
And we refused! Why?
Because our priority is to provide complete "plug-and-play" solutions, guaranteeing full precision, efficiency, quality, and durability, including maintenance.
And purchasing only part of our project offering meant that we ultimately had no control over its overall viability!
Once again, it's not easy to say no, and it means returning empty-handed to the sales teams and our design office, who have put in so much effort!
But it's also, and above all, a choice of excellence and integrity. The story had a happy ending because a few days later, the client came back to us, understanding our stance and the quality assurance we offered, and this resulted in the signing of a €1 million order.
In short, not being lulled by the lure of profit at any cost, but preserving our reputation and integrity, is undoubtedly what has set us apart for over 60 years now with our VSE, SME, and SMI clients!
Thank you to all those who are loyal to us and share our values and commitments!
"Supporting your success" isn't just a motto written under our logo!
We do everything we can to ensure our clients' success and, at our level of intervention, contribute to their success!